Find and merge duplicates
Review likely duplicate people, households, and companies side by side, and merge each pair in one confirmed click.
1 min read
Review and merge
Open Duplicates Choose people, households, or companies. Read the confidence and the why-flagged reason Each pair is labeled High confidence or Possible match, with a sentence naming what matched (same email, same name at the same address, and so on) and a side-by-side comparison of the fields that differ. Merge into one, or Not duplicates Merging fills blanks on the record you keep from the one you remove (it never overwrites a value that is already there), and you confirm before anything happens. Genuinely two different people? Choose Not duplicates and the sweep will not flag that pair again.
Merges are permanent
Make it a habit
Related
Try this on sample data.
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